Purpose: Offering creatives a unique experience they won’t expect

Date: December 2025

Event Location: Regional Victoria

Mission: Thinkerbell was growing fast, too fast for culture to keep up on its own. A new cohort of staff needed to be genuinely embedded into the agency's rebellious 'Measured Magic' ethos, not just briefed on it. The challenge was to make people feel the culture rather than be told about it, with a 3-month turnaround from zero to execution.

Design: I produced two milestone celebration experiences — one across dual cities (120 in Melbourne, 100 in Sydney), and one immersive multi-venue experience across four locations in Daylesford — each one designed to subvert the concept of corporate entirely. I coordinated 10 vendors, managed a $200K budget, and worked with award-winning interdisciplinary artist collective Counterpilot to build experiences that used the physical environment to distract people into vulnerability-led collaboration. The kind of night where you stop performing and start connecting.

Impact: The programme became a cornerstone of Thinkerbell's internal culture and was repeated in 2025. The quote above came from a staff member with 15 years of experience in agency events. That's the one we kept.